May 29, 2025
Why Your T-Shirt Blank Choice Matters More Than You Think
Everyone talks about design and messaging when planning branded merchandise. But here's what we've learned: the blank you choose sends a message before anyone even reads your logo.
Rockit Merch Insights
Merch Insights
Tshirt Blanks
The Real Question
Everyone talks about design and messaging when planning branded merchandise. But here's what we've learned: the blank you choose sends a message before anyone even reads your logo.
With 25+ major distributors offering everything from budget Gildan to premium Bella+Canvas, the options can be overwhelming. But the choice isn't really about the supplier—it's about what you want that t-shirt to say about your brand.
When someone puts on your branded t-shirt, what do you want them to feel?
Budget blanks (like basic Gildan) say: "We got you something." Premium blanks (like Bella+Canvas or Next Level) say: "We thought about what you'd actually want to wear."
What We're Seeing
What We're Seeing
The brands that get this right think beyond the logo placement:
Bella+Canvas: Combed ring-spun cotton that feels intentional. People actually wear these outside the office.
Next Level: Innovative blends that work for different body types. Your team notices the difference.
Hanes: Strong brand recognition with reliable quality. Safe choice that won't disappoint.
The Strategic Reality
A $3 blank vs. a $8 blank isn't about budget—it's about intention. When someone keeps and wears your branded t-shirt for years instead of using it as a gym rag, that's ongoing brand exposure you can't buy.
The question isn't "What's the cheapest option?" It's "What choice reinforces the brand experience we want to create?"
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(GQ® — 02)
©2024
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How is the pricing structure?
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May 29, 2025
Why Your T-Shirt Blank Choice Matters More Than You Think
Everyone talks about design and messaging when planning branded merchandise. But here's what we've learned: the blank you choose sends a message before anyone even reads your logo.
Rockit Merch Insights
Merch Insights
Tshirt Blanks
The Real Question
Everyone talks about design and messaging when planning branded merchandise. But here's what we've learned: the blank you choose sends a message before anyone even reads your logo.
With 25+ major distributors offering everything from budget Gildan to premium Bella+Canvas, the options can be overwhelming. But the choice isn't really about the supplier—it's about what you want that t-shirt to say about your brand.
When someone puts on your branded t-shirt, what do you want them to feel?
Budget blanks (like basic Gildan) say: "We got you something." Premium blanks (like Bella+Canvas or Next Level) say: "We thought about what you'd actually want to wear."
What We're Seeing
The brands that get this right think beyond the logo placement:
Bella+Canvas: Combed ring-spun cotton that feels intentional. People actually wear these outside the office.
Next Level: Innovative blends that work for different body types. Your team notices the difference.
Hanes: Strong brand recognition with reliable quality. Safe choice that won't disappoint.
The Strategic Reality
A $3 blank vs. a $8 blank isn't about budget—it's about intention. When someone keeps and wears your branded t-shirt for years instead of using it as a gym rag, that's ongoing brand exposure you can't buy.
The question isn't "What's the cheapest option?" It's "What choice reinforces the brand experience we want to create?"
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to edit for beginners?
08
Do I need to know how to code?
May 29, 2025
Why Your T-Shirt Blank Choice Matters More Than You Think
Everyone talks about design and messaging when planning branded merchandise. But here's what we've learned: the blank you choose sends a message before anyone even reads your logo.
Rockit Merch Insights
Merch Insights
Tshirt Blanks
The Real Question
Everyone talks about design and messaging when planning branded merchandise. But here's what we've learned: the blank you choose sends a message before anyone even reads your logo.
With 25+ major distributors offering everything from budget Gildan to premium Bella+Canvas, the options can be overwhelming. But the choice isn't really about the supplier—it's about what you want that t-shirt to say about your brand.
When someone puts on your branded t-shirt, what do you want them to feel?
Budget blanks (like basic Gildan) say: "We got you something." Premium blanks (like Bella+Canvas or Next Level) say: "We thought about what you'd actually want to wear."
What We're Seeing
The brands that get this right think beyond the logo placement:
Bella+Canvas: Combed ring-spun cotton that feels intentional. People actually wear these outside the office.
Next Level: Innovative blends that work for different body types. Your team notices the difference.
Hanes: Strong brand recognition with reliable quality. Safe choice that won't disappoint.
The Strategic Reality
A $3 blank vs. a $8 blank isn't about budget—it's about intention. When someone keeps and wears your branded t-shirt for years instead of using it as a gym rag, that's ongoing brand exposure you can't buy.
The question isn't "What's the cheapest option?" It's "What choice reinforces the brand experience we want to create?"
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?
How easy is it to edit for beginners?
Do I need to know how to code?